Analysis of food retailers’ loyalty programs.
A sector in full transformation The year 2025 was marked by significant changes in the landscape of food retailer loyalty…
Do loyalty programs exert a real influence on consumer behavior?
According to Simon Éthier, a consultant at Adviso, Canadians’ wallets—whether physical or virtual—contain an increasing number of loyalty cards. Data…
5 reasons to integrate a digital loyalty card into your marketing strategy.
In the digital age, businesses must adapt their marketing tools to maintain an effective and lasting customer relationship. The digital…
Digital discount cards: a modern solution to build customer loyalty.
Discount cards represent the simplest and most accessible form of loyalty program. Traditionally distributed in plastic at the checkout, they…
The benefits of a loyalty card.
Loyalty programs have become an essential tool in the world of retail. Offered in the form of loyalty cards, these…