According to Simon Éthier, a consultant at Adviso, Canadians’ wallets—whether physical or virtual—contain an increasing number of loyalty cards. Data reveals that a Canadian holds an average of up to 15 loyalty cards, demonstrating the importance consumers place on these programs.
In Canada, the three most popular loyalty programs are Harnois’ Proxi Extra, Chipotle Rewards (not available in Quebec), and Mondou’s Club câlin. These programs offer a variety of benefits, including savings, cumulative points, free items, exclusive content, and other types of added value. These benefits attract Canadian consumers, who actively seek out programs offering the greatest number of advantages.
According to Simon Éthier, approximately half of Canadians concentrate their purchases at businesses where they are loyalty program members. By enrolling in these programs, consumers tend to frequent participating merchants more regularly, which promotes loyalty and satisfaction.
Loyalty programs therefore represent an effective strategic tool for companies wishing to stimulate sales and consolidate their customer relationships. Canadian consumers, aware of these advantages, actively use these programs to optimize their savings and enjoy exclusive offers.